AI Ads Bid OptimizationAn AI assistant that works 24/7, According to the business goals you set, it automatically takes over four things: budget, bid, ad placement and keywords.——Every step is supported by data and traces are left throughout the process.
There are more and more advertising campaigns, hundreds of keywords, and competitors adjusting bids every day. What we do is package multiple advertising campaigns into an "AI optimization task group". After setting goals, AI starts to take over these four things.
Set the target ACOS and operating model and let AI do the rest.
It replaces about 80% of repetitive manual bid adjustment work and doubles the number of products and advertising activities that can be managed by the same manpower.
Combined with the comprehensive judgment of target ACOS, CVR, ad placement performance, 24-hour order distribution and search term data, there is data behind every step.
The target ACOS, CVR, total budget, and each capability switch are all hard constraints; the premium does not exceed the upper limit, the Bid does not fall below $0.02, and early warning is supported.
Every bid adjustment, budget adjustment, negative keykeykeyword additionsss, and keykeyword additionss will leave traces in the "action log", including the values before and after the adjustment and the triggering reason.
According to the target ACOS and CVR lower limit, make high-frequency fine-tuning for each keyword/targeted Bid; boldly invest in profitable ads, collect money-losing ones in a timely manner, and spend the money where the actual orders are placed.
Automatically adjust premiums based on ACOS and CVR performance at the top of the homepage, product pages, and other locations, and allocate budget from low-conversion locations to high-conversion locations.
Based on big data, it automatically learns the peak curve, automatically adds bids and budgets during peak periods, and automatically shrinks during trough periods, so that every penny is spent during the period with the highest order probability.
Scan the search term report every day, automatically deny words that cost money but have zero conversions, add potential words as precise keywords (supports word shift mode), and refine the keyword structure.
In addition:The report provides complete month-on-month/year-on-year data · AI template allows you to reuse a run-through strategy to the next similar product with one click.
In addition to AI bid optimization, the notification center proactively notifies you of optimizations that require your decision and indicators that require your attention.
Keywords, negative word suggestions, etc. are automatically prompted by the system, and you can choose to accept or reject them. The range of prompts includes advertising campaigns that do not include AI tasks, as well as campaigns that include AI tasks but do not enable keykeyword additionsss or negative words.
Set your own notification rules, and the conditions support major advertising indicators such as ACOS, CVR, CTR, CPC, number of clicks, number of orders, spending, sales, etc. It also provides month-on-month indicators for comparison, and you can set the notification cycle and notification time point.
Coupled with the 3-level execution style (conservative, neutral, and aggressive), the same set of AI capabilities can adjust the appropriate rhythm for different products and stages.
With CVR and order volume as the core, AI is required to cooperate with ad placement strategies to achieve rankings and push the premium at the top of the homepage to the limit.
There are many SKUs and advertising activities. What is most needed is to free people from staring at the market, let AI make high-frequency fine-tuning, and focus on the general direction.
Switch the mode in stages. During the new product period, AI will be used to explore bids and ad placements. During the mature period, ACOS will be tightened. The template will be directly applied to the next new product.
There are many products and sparse data. Use ACOS hard constraints to maintain the profit bottom line of each advertisement. Keep it if it works well, and reject it if it can't.
We do not replace operations
Let AI help you keep an eye on the market and let you go back to doing more worthwhile things - selecting products, looking at the market, and deciding on the next product.
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